T-MOBILE NEXT LEVEL
This Super Mario inspired sidescroller imagines T-Mobile CEO John Legere as an 8-bit hero battling his way to make T-Mobile the best wireless carrier. Met by villainous rivals (such as the Sprint "can you hear me now?" guy) and other rigid corporations, Legere uses power-ups that highlight T-Mobile's array of awesome new services. The familiar imagery of warp pipes, power-up bricks, and an ever-recharging health bar both resonates on a nostalgia level and subconsciously reminds us why T-Mobile goes to the "next level" for their customers. With so many moving pieces, this was both a challenging and invigorating piece to create. Again, this was art directed, animated, and illustrated by yours truly.