T-Mobile takes April Fools seriously. To both promote their brand and have some fun, T-Mobile tasked us with creating an April Fool's spoof ad based around a fictious shoe-phone, "The Sidekick." With the feel of a fast-paced, Nike shoe drop, we flashed bright colors and showcased the full range of features in the shoe. In addition to assisting in the creation and design of the physical shoe, I was primarily tasked with creating short animations that flowed between live action footage into dynamic, 3D animations. T-Mobile was so impressed, they featured these standalone images on the front page of their site. I guess they got a real "kick" out of this one!