This concept imagines the literal toll of burnout with an engulfing flame withering a man away into a burgeoning smoke plume. The viewer is left to ponder the immense weight our love affair with productivity. The universal image of slumping into a classroom desk signals the exhausting, endless cycle of learning and relearning. This "eternal entrollment" causes not only an exterior ignition, but an internal inflammation that consues our mind and being. This statement also invites curiosity and reframes our perception: how can we rise from the ashes and reallocate this fuel into an enlivening, burning passion that positively drives us?
BURNOUT CULTURE
PRELIMINARY SKETCHES & ART DIRECTION
Some of the early preliminary Sketches I created to effectively communicate concepts with the client and to further direct and orient crew on shoot day.