CONFLICTING INFO ABOUT NUTRITION
The question of what to eat is hardly a new one. For ages, humans have found ways to popularize and emphasize certain foods over others. As our society has rapidy gained more access to information, it's become harder to discern who to believe. One of the most polarizing disagreements is around animal consumption. Fierce carnivores and vegan crusaders duke it out in the public sector in a fight that's become almost medieval. A man clads himself in meat armor, resisting the piercing celery throw at him. He swings a behemoth chicken wing club to bludgeon his veggie loving enemy, only to find her equally equipped with carrot daggers and a quiver of bread arrows.I wanted to accentuate how divided, conflicted, and intense many have become in their nutritional agendas.
PRELIMINARY SKETCHES & ART DIRECTION
Some of the early preliminary Sketches I created to effectively communicate concepts with the client and to further direct and orient crew on shoot day.