Oregon's favorite adventure beer, Worthy, unveiled a new lineup deserving of an epic coastal shoot. This ad campaign screams exhilerating, with a Worthy can featured prominently in the midst of jaw-dropping moments. Whether traversing a slippery path or cruising over sand dunes in a four-wheeler, the moment always brings you back to Worthy. The strategic arrangement of the cans displays Worthy sharply focused in the foreground, while still showcasing the extravagent surroundings in the background. The subconcious messaging is clear: Worthy is for the thrill seeker.