Holistic health is often described as interconnectedness -- a stark contrast to attributing our problems to one single factor. Here, the key ingredients of health: nutrition, sleep, and exercise, are visually portrayed like a kaleidoscope or chakra wheel, suggesting an almost spiritual enlightment that takes place when the core needs of our bodies are met. The weights, fruit, and pillows are spaced out evenly to reinforce the idea that equilibrium and balance help us metaphorically hover out of our stressed, dragged-down states. The man looks up in awe as he levitates into a peaceful awe.
HOLISTIC HEALTH
PRELIMINARY SKETCHES & ART DIRECTION
Some of the early preliminary Sketches I created to effectively communicate concepts with the client and to further direct and orient crew on shoot day.