MOOD AND FOOD

Food and Mood are inextricably linked as the brain and guts connection is. What we eat has a profound effect on our emotions. Playing with the actual shape of foods I wanted to utilize the positive and negative effects using the shape of each particular food to demonstrate it’s particular effect on what we feel and emote.

PRELIMINARY SKETCHES & ART DIRECTION

Some of the early preliminary Sketches I created to effectively communicate concepts with the client and to further direct and orient crew on shoot day.

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DOUBLE STANDARDS

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FOOD DESERTS