Nutrition Facts labels are up there with Terms & Conditions pages in terms of degree of difficulty to understand. Crucial areas of information are intentionally left blank or vague to signify how little we actually know. The supposed transparency of the food industry ends up engulfing us in a world of confusion, leaving us to either deal with it or abandon the product altogether. The woman is intentionally displayed curious, as if reading a newspaper article, and bewildered, wondering why a so-called simple guide ends up eliciting even more questions.