Central Idaho based Family Health Services (FHS) commissioned me to design and creative direct their most recent billboard design. Utilizing their primary brand colors I came up with the below art style to present the brand as equal parts professional and personable. Being that this billboard was next to a high speed highway I carefully crafted the composition to be eye-catching and clear in its messaging. The hands and the parachute gently bringing the clinic to a local neighborhood mirrors the careful approach of each locally based FHS clinic.