Worthy IPA stays true to it's name. The Bend, Oregon based brewer is committed to both quality and sustainability, and put their money where their mouths are. With a mantra like "Earth First, Beer Second," I wanted to capture Worthy's beverages in an environment that evokes exactly who they are, and their noble cause of giving back to the earth. Shot in the iconic Redwoods, everything about this photoshoot screams adventure and eco-friendliness. The subconcious message is that Worthy is grown like any other plant in nature, and you could imagine it growing out of them the lucious multch. Strategically shot with a dirtied, rain-soaked man and his trusted van, these images remind us that Worthy is the perfect beer for the responsible adventurer.