CORRUPTION OF FAST FOOD
These provocative images highlight the dark underbelly behind fast food's allure. The exaggerated designs infuse industrial symbols into everyday items that appear harmless. However, if the blatant reminders of poision, death, and decay were more visible and perceivable in these "foods," how would it change our perception of them? The viewer is invited to reframe their perspective as they witness the literal suffocation at the hands of wrinkled, decaying cheeseburgers, or toxic smoke stacks pumping directly into our lungs. These affronting symbols join together to make a visual statement challenging the viewer to reassess their own convictions around fast food.
PRELIMINARY SKETCHES & ART DIRECTION
Some of the early preliminary Sketches I created to effectively communicate concepts with the client and to further direct and orient crew on shoot day.