To convey HomeStreet Bank's message as "not your typical bank," I espoused a style that breaks conformity and hones in on a relatable, personal experience. HomeStreet wanted a sharp, simple, and approachable design that still looked professional. Despite being known as a business-oriented bank, these illustrations were intended to promote their personal banking options. I was brought into rebrand the previously-corporate looking imagery and replace it with enlivening characters experiencing the personal touch of a local bank.